Commercials

A collection of video and motion graphics work for advertising campaigns

Cred - 52 Playgrounds

Cred, a fintech app that engages users with unique experiences began an initiative called "Cred Missions" where we partnered with Anthill Creations to run a campaign where users could donate on the app towards building playgrounds across India. Anthill Creations is a not-for-profit organization based in Bangalore, India, committed to making play accessible to all children. They do this by converting underused barren lands within school grounds and cities into sustainable playscapes.

IMPACT

The campaign raised enough funds to successfully build 52 playgrounds across the country

TEAM

Divij Prakash - Copy & Concept
Vivek Sirwani Marketing Manager

FIELD

Art Direction
Copywriting

Apple - Edited on iPhone

The camera is one of the greatest selling points for smartphones today. The iPhone has had a long and successful campaign called "Shot on iPhone" that showcased the camera's capabilities. They used real moments shot by their users as the focus of the campaign. This provided the basis for "Edited" on iPhone, extending the idea for users that need more tools to fully realize their vision. We shot and edited this light-hearted campaign showcasing a dog that chases around an apple, wrecking havoc entirely on iPhone.

RECOGNITION

Silver SF Addy

TEAM

Divij Prakash AD & Concept
John Huang Cinematography
Jay Feng Editing

FIELD

Art Direction

Playstation - Death Stranding

To generate hype for the launch of Hideo Kojima's Death Stranding on PS5, we created a live-action commercial taking a realistic take on the opening of the game. We incorporated elements of the world of the game, as well as aspects of the story to create an atmosphere that invited players to enter its gritty and unforgiving world.

TEAM

Divij Prakash AD & Concept
John Huang Cinematography
Jay Feng Editing

FIELD

Art Direction

Trianz - Crossing the Digital Faultline

We created a series of motion graphic explainer videos to create awareness for the release of Sri Manchala's "Crossing the Digital Faultline" a book that outlines actionable strategies for businesses with legacy frameworks to accelerate their digital transformation. We simplified the complex topics into simple visuals - translating the "10 rules" showcased in the books into easily understandable content. See all 10 videos ->

IMPACT

Crossing the Digital Faultline became a #1 Amazon bestseller, with a feature on Forbes.

TEAM

Divij Prakash AD & Copy
Prashant Bhavaraju Marketing Manager
Arvind Nethi Production

FIELD

Art Direction
Motion Graphics
Copywriting

Trianz - Extrica

Extrica is a data mesh solution that enables the development of a true data-driven community by enabling users to easily create, maintain, and share data products with others across their ecosystem — regardless of data location or technology.

IMPACT

Extrica was showcased at AWS Re:Invent 2023 and CDO Summit and is used by top Forutne 1000 brands.

TEAM

Divij Prakash AD & Copy
Prashant Bhavaraju Marketing Manager
Arvind Nethi Production

FIELD

Art Direction
Motion Graphics
Copywriting

Trianz - Concierto Cloud

Concierto is an integrated cloud and infrastructure operations management platform that provides a comprehensive view of infrastructure and applications. We created an engaging series of videos showcasing the capabilities of the digital platform. View more ->

IMPACT

Concierto Cloud was showcased at AWS Re:Invent 2023 and CDO Summit and is used by top Forutne 1000 brands.

TEAM

Divij Prakash AD & Copy
Prashant Bhavaraju Marketing Manager
Arvind Nethi Production

FIELD

Art Direction
Motion Graphics
Copywriting

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