Mullenlowe – Divij Prakash

Mullenlowe

A brand refresh and safety campaign to encourage people to return to stores

Unlimited Plants. Limited People.

We created a campaign centered on bringing people safely together through plants and good humor. The goal was to find a creative solution that helped small businesses remind their customers that not only are they open for business, but they are doing so safely. We want to celebrate the many reasons why plants are better than people to have around in a lighthearted, comical fashion to bring awareness to the safety measures being taken, and to make shoppers more comfortable growing with us.

RECOGNITION

Silver (Brand Identity) - District 14 ADDYs
Gold (Brand Identity) - SF ADDYs

TEAM

Divij Prakash AD & Copy
Brittanie Gaja Illustration
Jake Altman Mentor
Morgan Klein Mentor