Brand campaigns for Trianz cloud platforms & research book "Crossing the Digital Faultline"
— "Crossing the Digital Faultline" became an #1 Amazon bestseller with features in Forbes, Bloomberg & on Times Square.
— Reported to VP of Marketing
— 2 years & 2 months
— Illustrator
— Photoshop
— Procreate
— C4D
CROSSING THE DIGITAL FAULTLINE
After going through strategy sessions with the founders, we uncovered the key brand differentiators - the brand and product needed to reflect high quality, personalization & simplicity in stark contrast to outdated tools. This translated into developing strategy, messaging, visual identity & marketing.
EXTRICA
The primary place for the brand to shine would be the product itself. Working with the product team, we discovered places to insert branding - through imagery, colors, iconography & messaging.
CONCIERTO CLOUD
The primary place for the brand to shine would be the product itself. Working with the product team, we discovered places to insert branding - through imagery, colors, iconography & messaging.
Divij Prakash
Product & Brand Designer
Location
San Francisco
Remote
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