Brand campaigns for Trianz cloud platforms & research book "Crossing the Digital Faultline"
— "Crossing the Digital Faultline" became an #1 Amazon bestseller with features in Forbes, Bloomberg & on Times Square.
— Reported to VP of Marketing
— 2 years & 2 months
— Illustrator
— Photoshop
— Procreate
— C4D
INTRO
Employee experience becomes an afterthought as startups scale due to distributed workflows. The answer is Numans, a B2B SaaS platform, combines onboarding tools with branded merchandise to deliver a seamless employee experience in one place.
BRANDING
After going through strategy sessions with the founders, we uncovered the key brand differentiators - the brand and product needed to reflect high quality, personalization & simplicity in stark contrast to outdated tools. This translated into developing strategy, messaging, visual identity & marketing.
PRODUCT
The primary place for the brand to shine would be the product itself. Working with the product team, we discovered places to insert branding - through imagery, colors, iconography & messaging.
WEBSITE
Since the product is a web-app accessed through the site, we sought to streamline the look and feel. I worked on the layout, copy & visual design. We emphasized realistic imagery and renders of the merchandise as supporting graphics to emphasize the details.
ADVERTISING
Since social media would be the first touchpount, we relied more heavily on our visual style & taglines to communicate our values. Additionally, once customers reached the consideration phase, we created an email style that could provide a more personal experience.
COLLATERAL
Since it would serve as default product visuals, we created an onboarding kit for the Numans team. Additionally, a packaging design took the brand to each customer.
Divij Prakash
Product & Brand Designer
Location
San Francisco
Remote
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