INTRO

Hello, I'm Divij Prakash, an art director & designer based in San Francisco. Crafting identities and campaigns for tech brands and social initiatives.

01 · MULLENLOWE

Unlimited Plants, Limited People

Small businesses around the world are preparing to re-open. However, their challenge not only is to remind shoppers they are open, but to also communicate a new normal emphasizing caution and customer safety. We want to celebrate the many reasons why plants are better than people to have around in a lighthearted, comical fashion to bring awareness to the safety measures being taken, and to make shoppers comfortable growing with us.

CREDITS
AD & Copy:
Divij Prakash
Designer: Brittanie Gaja

Mentors:
Jake Altman
Morgan Klein

AWARDS
Gold SF Addy
Silver District Addy

02 · GOOGLE

Sign Assistant

The voice revolution is around the corner. But what about the people who cannot speak or hear?

Advances in AI, machine learning and computer vision as well as the the largest natural language processing database from Google combined will soon make it possible to translate and speak sign sign language out loud. Combining this with voice assistants to augment everyday life is an aspirational application of the technology that is being developed.

The Google Sign Assistant would also create awareness and inspire developers to consider digital inclusion and accessibility tools in the creation of new apps.

CREDITS
AD & Production:
Divij Prakash

Mentors:
Andrea Pimental

AWARDS
Gold National Addy
Gold District Addy
Gold SF Addy
Silver Creative Conscience
Silver Summit Creative Award

03 · WORKING NOT WORKING

Ideas are Currency

Working Not Working will launch an exhibition to challenge the stereotype of the starving artist - flipping the script.

Displaying the value of ideas, and showing that you can actually make a living doing what you love. Inspiring young creatives to pursue a lucrative, yet fulfilling career in advertising

CREDITS
Art Direction:
Divij Prakash
Copy:
Mark O'Dell
Illustrations:
Michael Kang

Mentors:
Kadesha Goins

AWARDS
Silver District Addy
Gold SF Addy
AAU Spring Show

04 · THE NEW YORK TIMES

Full Disclosure

People are losing their trust in the media. The integrity and ethics of reporters is being called into question. News organizations will have to do more than just link their sources to deal with their transparency issue.

In an initiative to bring this change, the New York Times leads by example - launching "Full Disclosure" - a platform for reporters to share their side of the story - how they investigated the leads, how the evidence was chosen and other parts of their journalistic process.

Through inviting readers behind the scenes, the New York Times will set a standard for news organizations, and call for great transparency from them.

CREDITS
AD & Copy:
Divij Prakash

Mentors:
Kadesha Goins
Terry Robin Jones

AWARDS
OneClub Young Ones
Gold District Addy
Gold SF Addy

05 · CRED

Royal Cards

Revolutionary fintech app, CRED shifted the mindsets of Indians - encouraging them to engage in highly creditworthy behavior.

This playing card deck was designed to resonate with the wealth-building attitudes of this niche, while referencing the heritage of Indian kings & queens.

CREDITS
AD & Illustration:
Divij Prakash
Production: 5By7

Mentors:
Harish Sivaramakrishnan
Piyush Suri

RECOGNITION
30,000 units sold

06 · TRANS WORLD AIR

Rebranding an Icon

An American brand based on class and luxury, TWA was going to set the standard for decades to come. An unfortunate turn of events changed their course.

This is a classic brand, reimagined for the modern day traveler that demands the most refined flying experience.

CREDITS
AD & Design
Divij Prakash
Copy: Stephon Allen

Mentor: Roger Muller 

AWARDS
AAU Spring Show

07 · APPLE

Edited on iPhone

To prove the capabilities of the iPhone camera, this commercial was made entirely on the device - from pre-production, shooting, editing as well as visual effects. We sought to display the creative capabilities of the phone in a heartwarming way.

CREDITS
Art Direction:
Divij Prakash
Production:
John Huang
Jay Feng

Mentors:
James Wojcowicz
Terry Robin Jones
Young & Hungry Agency

AWARDS
Silver SF Addy

© Divij Prakash 2023