Small businesses around the world are preparing to re-open. However, their challenge not only is to remind shoppers they are open, but to also communicate a new normal emphasizing caution and customer safety. We want to celebrate the many reasons why plants are better than people to have around in a lighthearted, comical fashion to bring awareness to the safety measures being taken, and to make shoppers comfortable growing with us.
The voice revolution is around the corner. But what about the people who cannot speak or hear?
Advances in AI, machine learning and computer vision as well as the the largest natural language processing database from Google combined will soon make it possible to translate and speak sign sign language out loud. Combining this with voice assistants to augment everyday life is an aspirational application of the technology that is being developed.
The Google Sign Assistant would also create awareness and inspire developers to consider digital inclusion and accessibility tools in the creation of new apps.
Working Not Working will launch an exhibition to challenge the stereotype of the starving artist - flipping the script.
Displaying the value of ideas, and showing that you can actually make a living doing what you love. Inspiring young creatives to pursue a lucrative, yet fulfilling career in advertising
People are losing their trust in the media. The integrity and ethics of reporters is being called into question. News organizations will have to do more than just link their sources to deal with their transparency issue.
In an initiative to bring this change, the New York Times leads by example - launching "Full Disclosure" - a platform for reporters to share their side of the story - how they investigated the leads, how the evidence was chosen and other parts of their journalistic process.
Through inviting readers behind the scenes, the New York Times will set a standard for news organizations, and call for great transparency from them.
Revolutionary fintech app, CRED shifted the mindsets of Indians - encouraging them to engage in highly creditworthy behavior.
This playing card deck was designed to resonate with the wealth-building attitudes of this niche, while referencing the heritage of Indian kings & queens.
An American brand based on class and luxury, TWA was going to set the standard for decades to come. An unfortunate turn of events changed their course.
This is a classic brand, reimagined for the modern day traveler that demands the most refined flying experience.
To prove the capabilities of the iPhone camera, this commercial was made entirely on the device - from pre-production, shooting, editing as well as visual effects. We sought to display the creative capabilities of the phone in a heartwarming way.
Start with a mark.
Ideas aren't created. They're discovered.
© Divij Prakash 2022