Re-positioning Lucid Motors for families through an ecosystem of products
— Exhibit & keynote at AAU Spring Show '24 in San Francisco
— Managed cross functional team of 7 aligning industrial design, architecture & interaction design.
— 4 months
— Illustrator
— Photoshop
— Procreate
— TwinMotion
Arc OS
The primary place for the brand to shine would be the product itself. Working with the product team, we discovered places to insert branding - through imagery, colors, iconography & messaging.
Arc Home
The primary place for the brand to shine would be the product itself. Working with the product team, we discovered places to insert branding - through imagery, colors, iconography & messaging.
Arc Vehicle
The primary place for the brand to shine would be the product itself. Working with the product team, we discovered places to insert branding - through imagery, colors, iconography & messaging.
Exhibition
Collaborating with clay modelers, the Lucid Arc was brought to life. The design language of arcs was brought out through the way the lighting falls on the finish of the vehicle.
Divij Prakash
Product & Brand Designer
Location
San Francisco
Remote
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