Re-positioning the Lucid Motors brand for families through an ecosystem of products
— Exhibit & keynote at AAU Spring Show '24 in San Francisco
— Managed cross functional team of 7 aligning industrial design, architecture & interaction design.
— 4 months
— Illustrator
— Photoshop
— Procreate
— TwinMotion
Arc OS
I defined the core concepts that would align the digital & physical product experience - centered around "Arc". A visual motif that guided the design language, while bringing a philosophy of integration and the "arc of life". We designed an operating system that utilized AI to anticipate what you might be looking to do at any given moment throughout the day & give you the right options - in the vehicle, at home or on the fly. The visual language then adapts based on the time of day or situation the user finds them in - changing colors, apps and services offered - with zero friction or navigation from them.
Arc Home
Since the Arc platform needed to support the family, it had to begin with the home. I worked to align a team of industrial designers, architects & interior designers to build around this idea of "arc" - integrating the OS into physical touchpoints & even a smart garage for the vehicle.
Arc Vehicle
The vehicle is designed around the visual motif incorporating the most recognizable elements of the Lucid brand. We also integrated a modular camping system into the vehicle to illustrate its capabilities as a catalyst for experience. Once they would accept a nearby event through Arc OS which has recommended an outing based on schedules, reservations, weather among others - we provide rich moments for families to connect.
Exhibition
The vehicle and digital system was pitched to Lucid Motors senior design team led by Derek Jenkins at the Academy of Art University Spring Show in San Francisco through a 10 minute band presentation led by me.
Divij Prakash
Product & Brand Designer
Location
San Francisco
Remote
Social
X
