XR Generative automotive design platform & concept vehicle for Jeep.
IMPACT
— Corporate sponsored project by Jeep (Stellantis) in collaboration with Academy of Art University.
— Exhibit & keynote at AAU Winter Show '24
— Exhibit & keynote at AAU Winter Show '24
ROLE
— Team lead, Interaction designer & 3D Visualization artist.
— Manged a team of 4 including transportation & industrial designers.
— Manged a team of 4 including transportation & industrial designers.
— Mentored by Jeep design team led by Kohl Kohrman
— 4 months
— 4 months
TOOLS
— Figma
— Photoshop
— Photoshop
— Procreate
— After Effects
— Vizcom
— Vizcom
— KeyShot
— TwinMotion
— Adobe XD
— Blender
— Glossi (Unreal Engine)
— Visual Electric (AI Image generation)
CONCEPT
The primary place for the brand to shine would be the product itself. Working with the product team, we discovered places to insert branding - through imagery, colors, iconography & messaging.
XR PLATFORM
The primary place for the brand to shine would be the product itself. Working with the product team, we discovered places to insert branding - through imagery, colors, iconography & messaging.
Divij Prakash
Product & Brand Designer
Location
San Francisco
Remote
Social
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