Jeep { AI & XR } – Divij Prakash

XR Generative automotive design platform & concept vehicle for Jeep.

IMPACT

— Corporate sponsored project by Jeep (Stellantis) in collaboration with Academy of Art University.
— Exhibit & keynote at AAU Winter Show '24

ROLE

— Team lead, Interaction designer & 3D Visualization artist.
— Manged a team of 4 including transportation & industrial designers.

— Mentored by Jeep design team led by Kohl Kohrman
— 4 months

TOOLS

— Figma
— Photoshop

— Procreate

— After Effects
— Vizcom

— KeyShot

— TwinMotion

— Adobe XD

— Blender

— Glossi (Unreal Engine)

— Visual Electric (AI Image generation)

CONCEPT

Jeep users love customization. It is a part of who they are. Thinking about the future, we built an XR platform that could help visualize new modifications, generate product parts and help Jeep users transform their vehicle on the fly. The video illustrates how a racer might transform their vehicle.