Cred

Rewarding brand loyalty through a deck of cards inspired by a heritage of Indian royalty

Royal Cards

Cred is a fintech app that revolutionized the way Indians use credit cards.  The app makes managing multiple cards a breeze, while giving users special rewards. The brand wanted to create merchandise that reflected their values and misssion & engage their most loyal users. This card deck was designed by replacing the stereotypical British kings and queens with illustrations of Indian royalty. We wanted to inspire a sense of national pride during a major festival where many people gather around card games and Cred could take part in these conversations. Reviving the heritage, while embedding the brand into the fabric of the culture.

RECOGNITION

30,000 card decks shipped
 

TEAM

Divij Prakash AD & Design
Vivek Sirwani Marketing Manager
5BY7 Production
 

FIELD

Art Direction
UI/UX Design
Motion Graphics
 

E. [email protected]
P. +1.608.509.1779
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