Rewarding brand loyalty through a deck of cards inspired by a heritage of Indian royalty
Cred is a fintech app that revolutionized the way Indians use credit cards. The app makes managing multiple cards a breeze, while giving users special rewards. The brand wanted to create merchandise that reflected their values and misssion & engage their most loyal users. This card deck was designed by replacing the stereotypical British kings and queens with illustrations of Indian royalty. We wanted to inspire a sense of national pride during a major festival where many people gather around card games and Cred could take part in these conversations. Reviving the heritage, while embedding the brand into the fabric of the culture.
Designed with Semplice
Typeface - Favorit by Dinamo
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