Brand campaigns & merchandise engaging the brand loyalists of India's biggest fintech app.
IMPACT
— "CRED Store" Co-branded campaigns reached over 6 million users, increasing engagement by 37%
— "CRED Merch" was purchased in-app by 1M+ users.
— "CRED Causes" social initiatives led to planting of 500,000 trees and building 52 playgrounds for underprivileged children.
— "CRED Merch" was purchased in-app by 1M+ users.
— "CRED Causes" social initiatives led to planting of 500,000 trees and building 52 playgrounds for underprivileged children.
ROLE
— Creative Consultant
— Supported branding initiatives through copywriting, visual design, illustration & packaging.
— 9 months
— Supported branding initiatives through copywriting, visual design, illustration & packaging.
— 9 months
TOOLS
— Figma
— Adobe XD
— Illustrator
— Photoshop
— Illustrator
— Photoshop
— Lightroom
Divij Prakash
Product & Brand Designer
Location
San Francisco
Remote
Social
X
Info
About
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